Woolworths Collectibles
Multiple Campaigns (Social)
Woolworths occasionally release collectible campaigns (twice a year).
During my time on the social team, I’ve worked on 6 of the collectible campaigns:
2023 - WW Bricks Farm, Disney Wonders Cards
2024 - Disney World of Wonders Cards
2025 - Minecraft Cubeez, Disney Discs
2026 - WW Bricks Home
My role in these campaign varies throughout the entirety of the creative process.
Across the first few I was purely on post production and focusing on crafting final assets.
I was then able to join in during concept development and helped generate ideas and present the work to the clients.
On the later campaigns, I also worked on the pre production material, attended the shoots, art directed the shots, become hand talent in the creative, build masters, and roll out a big portion of the creatives.
WW Bricks Home (2026)
The third instalment of the Bricks collectibles - Home - introduces new pieces and sets to build a dream home. My role was to support the creative team in creating social-first awareness pieces that extends the OLV idea (everyday objects glitching into Bricks pieces) in a platform native way.
We landed with creating POV videos showing someone doing an everyday activity at home and the object they’re interacting with glitches into a bricks piece. It captures their attention and they grab the object holding it closer to inspect it.
Our team developed our own bricks glitching effect that mirrors what was done on OLV so that we could produce this work independently from the studio. I also art directed our shots, was hand talent, and built the final assets alongside a motion designer who built the glitches separately.
Concept
Final asset
Disney Discs (2025)
Leaning into the magic that Disney inspires, our creatives leaned into combining simple ‘magic’ tricks with play. Whether it’s a sleight of hand or an editing trick, our creative leveraged them to showcase the collectibles and their playability.
Our team shot lo-fi content suitable for the platform, meanwhile maintaining the level of finesse our clients expected from this piece. My role was to help develop the concepts, hand talent on set, and editor/animator in post. We also shot additional shots on the TVC shoot day and utilised them in 2 of our other creatives in our engagement pieces.
Summary
WW Bricks Home (2026)
Minecraft Cubeez (2025)
Disney Discs (2025)
Disney World of Wonders Cards (2024)
Disney Wonders Cards (2023)
WW Bricks Farm (2023)