Fresh Fuels the Best in All Of Us
Paris Olympics & Paralympics 2024 x Woolworths (Social)
Worked on the social component of the integrated campaign. With limited access to the Aussie athletes, we created our very own Fresh Ambassadors (fruit & veg line up) that brought a different energy and loads of fun to the campaign. They cheered on everyday wins, did Q&As with our athletes, and reacted to real time wins in Paris.
My role in this campaign was to help bring these characters to life. I helped develop each character’s quirks in animation, iterating particular facial movements to perfectly sync up with the VO. I also supported during our shoots, help up-skill other designers on the program, build and rolled out the campaign in post production.
This body of work won us Gold in the Greatest Brand Effectiveness Campaign category at the 2025 TikTok Ad Awards -more details
Fresh Ambassadors line up
Cheering Content
Q&A
Reactive Content
Coaching Content
Behind the scenes
I learnt how to use Adobe Character Animate over a weekend and showed up on Monday with a demo of how a character would look in motion.
Our team then refined each character’s personalities and tweaked a few of the illustrations to exaggerate a few expressions across the following days. After we’re all happy with our character, we shot and crafted one of our concepts to create a draft of how this all worked together before showing our clients to get one final approvals ahead of our shoot.
As the characters were all crafted prior to our shoot, I was able to attend and create live drafts of each creative as we were shooting. It was a super efficient process that allowed for real time approvals and built a lot of trust with our clients as we could showcase that we are an effective and well-organised team.